The Business of Curling

"Club Marketing & Management Program"
In today's uncertain economic environment, the need for sporting organizations to adopt sound management and practices has never been greater. The Business of Curling Program - a three phase marketing and management program - allows you to asses your curling club's position, plan your strategies and deliver exciting programs.

Phase I: The Club Business Assessment: Building Your Future
Phase I involves approximately 4 members from each of 4 or 5 different clubs and is aimed at promoting marketing ideas and coming away with one solid well developed idea for each club.

The one-day seminar will:
• Provide an overview of marketing and business planning
• Discussions on internal and external trends and issues
• Opportunity to network with other clubs, gather new ideas that will help to raise revenues and increase membership

Phase II: Building a Club Marketing Plan: Marketing for Success
Phase II involves the board and managers from one club and is conducted over the weekend.

The club will have the opportunity to:
• Analyze the club's current situation and prioritize areas of need
• Identified key strategies, with timelines, budgets and tasks assigned in marketing, fund-raising, operations and membership
• Evaluate efforts and make adjustments to your plan to build success for the future

Phase III: The Complete Business Plan: Planning for Success
The club management team will take part in club-specific consultations and develop a complete business plan for your club.

The process will include:
• The incorporation of detailed management techniques in the areas of finance, facilities management, marketing, and staff/volunteer supervision
• Other ways of "doing business" for curling clubs
• Completion of the "Club Business Assessment"
• Include Board governance and management structures